Whether
you’re thinking about starting an incentive program or making changes to the
one already in place, you need to confirm that you’ll get the right results.
Here’s how to analyze the impact of your current or future program:
•
Objectives. Does the program support specific departmental or organizational
goals? For example, will it increase profits or improve customer loyalty?
•
Cost/benefit. Will this program be profitable? Benefits should outweigh its
costs.
•
Customer service. Will the program support or improve customers’ expectations
for your organization’s products or services?
•
Workforce. Does this program benefit all or most employees, or only a select
few? Make sure every employee has an equal chance to participate in its
rewards.
•
Measurement. Can you establish objective criteria for determining whether goals
are met and which workers qualify for rewards?
•
Rewards. Will rewards be meaningful? Employees will quickly grow cynical if
your incentives seem impersonal or cheap.
•
Longevity. Are you and your organization willing to make a long-term commitment
to this program, or is enthusiasm likely to wane?
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